The Diaper Divide campaign was initiated by Aeroflow Urology to bring awareness to the health crisis faced by children and adults who are unable to afford the basic necessity of incontinence supplies. The goal is to expand healthcare coverage through Medicaid and Medicare. This is an ongoing campaign on change.org, with nearly 18,000 signatures (as of 12/2023).
The timeline for this project from initial kick-off meeting to launch was 12 weeks.
Art Director and Designer - Jennifer Smith
Videographer - Jeff Sanchez
Creative Director - Kennedy Garrett
Mobile friendly infographic.
Digital White Paper for public relations.
10 page sampling.
Social Media video.
Infographic sketches and layout exploration.
Video storyboards for Youtube and social.
